3rd Sept 2019EICC, Edinburgh
OUR 2019 SPEAKER LINE-UP SO FAR:
CEO and Co-Founder @ Vistalworks
COO, Glasgow Technology @ Morgan Stanley
Managing Director, Aladdin Product Group @ BlackRock
CEO @ CodeClan
Head of Technology for Personal Banking @ Royal Bank of Scotland
Global CISO @ Thales eSecurity
CEO @ Vertual
Founder @ Effini
Head of Data Science @ TVSquared
UI/UX Designer @ Seawolf Graphics
Cloud Solution Architect @ Microsoft
Principal Design Engineer @ Cirrus Logic
Founder @ dressCode
Continuous Delivery Consultant @ ECS Digital
Senior Tester, Voice + AI Team @ BBC
Chief Creative Technologies Officer @ Cyborn
Associate Cloud Consultant @ ECS
Data Science Lead @ Mallzee
Head of SAP @ Sky
CEO & Founder @ Oodls
Tech Lead @ Financial Times
Platform Manager for Data Quality and Robotics @ Sky
Co-Founder & COO @ Upgrade Pack
Creative Media Consultant and Director @ LMTaurasi Inc.
Senior Product Manager @ FreeAgent
Founder & Digital Safety Specialist @ Lemon Tree Consulting
Carole Rennie Logan
Development Team Leader @ Equator
Co-Founder & Managing Director @ 50:50 Future
Founder & CEO @ Appointedd
Co-Founder @ 50:50 Future
Product Manager @ FreeAgent
Founder @ Innovare IP
Senior Principal Consultant @ Oracle Corporation
R&D Product Designer @ Redgate Software
Product Designer @ Wood Mackenzie
Founder @ Kore Transformation
Web Systems Expert
Solutions Consultant @ Adobe
CRO & Web Analytics Lead @ QueryClick
Corporate Development Director @ Incremental Group
Vicky Brock is a serial entrepreneur who recently co-founder her 5th technology company, the consumer protection software startup Vistalworks. She has developed data technology that helps consumers and their families stay safe from the risk of fake, dangerous and illicit products as they buy online. Previously she founded Clear Returns, named Top Tech Startup In Europe by the European Commission, which produced software to understand and reduce the return rates of large retailer.
Vicky was named Scotland’s Most Inspiring Business Person at the 2017 Entrepreneurial Scotland Awards, won Innovator of the Year at the 2014 FDM Everywoman in Technology Awards, was named by Forbes.com as one of the 9 top female tech CEOs to watch, and by Computer Weekly as one of their Top 50 Women in IT. She is an Ambassador for Women’s Enterprise Scotland and regularly talks about technology and startups on TV and Radio.
Eve Wallace is the Chief Operating Officer (COO) for Glasgow Technology at Morgan Stanley, based in Glasgow. Eve is responsible for ensuring that Glasgow Technology is operating effectively and efficiently to meet strategic plans, including resources, employee engagement & financials. Prior to joining Morgan Stanley, Eve worked primarily in the oil & gas sector with her latter role as the IT Finance Enterprise Leader in Shell with a team of 50+ across Glasgow & Chennai as well as leading a community of 100+ people in the Glasgow office.
Eimear is the Global Head of Command Centre Operations, where she is responsible for the technology operations of the Aladdin platform for BlackRock and external Aladdin clients. Eimear has established a global operational support model enabling scalability and resilience. During her 15 years at BlackRock Eimear has been at the forefront of the company’s drive to create an inclusive and diverse community across the organisation. Eimear is relentless in her focus on clients and technology and has a passion for inclusive leadership, innovation and collective collaboration.
Eimear lives in Edinburgh and enjoys learning something new every day alongside anything outdoorsy particularly running/cycling and of course spending time with her family and friends.
Melinda Matthews-Clarkson has spent her 25 year career as a leader in technology. She is currently the CEO of CodeClan where she leverages her passion for people and her skills to drive business growth into the Scottish Digital Economy. She has held roles as a VP of Sales, Global Executive of Business Development & Enablement, Director of Marketing and VP of Alliances and Partnerships. She has focused her “can do” attitude in bringing offerings to the marketplace and as a VP at IBM she focused on eCommerce, Supply Chain Management, Digital Marketing, Customer Experience and Internet of Things (Smarter Cities).
Melinda lives in Edinburgh, Scotland and is a dual citizen of the USA and Great Britain. She is a Board Member for Smart Works Charity that focuses on assisting women back into the workforce. She is active with Girl Guides and jumps at any opportunity to coach and mentor women to be the best they can be. When she is not thinking about technology, she can be found in her garden, on her yoga mat or in the kitchen creating wonderful tasty dishes.
As Head of Technology Personal Banking at the Royal Bank of Scotland, Wendy is responsible for a delivering the digital agenda that our customers demand. Wendy’s remit covers the breadth of the Personal Banking – across Home Buying and Ownership, Everyday Banking, Short Term Borrowing, Digital Channels, New Customer Propositions, Customer Direct and Remote Experience, Intelligent Automation and Cash Strategy.
Wendy joined the Royal Bank of Scotland in October 2018 having previously been a CIO of Collaborative Technology Solutions at Deutsche Bank where her remit spanned Robotics, Knowledge Visualization, Enterprise Content Management, Business Intelligence, Design, Agile, and Process Optimisation functions across the organisation. Wendy was also the Executive Sponsor of the Digital Workplace Programme, which served to transform the bank into the digital organization of the future, and a Member of the Supervisory Board for the Russia Technology Centre.
Through her career, Wendy has been involved in several successful FinTech start-ups, and numerous strategic business/technology digital programmes for top tier banks. She holds a Mathematics degree from Imperial College, and has a particular interest in Neuro-Linguistic Programming, Sensory Acuity, Organisational Transformation, and Millennial Leadership. Wendy was recently named CIO of the Year at the Tech Leaders Awards, and received the Technology Leader of the Year (end user) 2018 from Women in Technology and Data.
Bridget Kenyon (CISSP) is Global CISO for Thales eSecurity. Her experience in information security started in 2000 at DERA, following which she has been a Qualified Security Assessor against PCI DSS, Head of Information Security for UCL, and has held both operational and consultancy roles in industry and academia. Bridget has been on editing groups for ISO/IEC 27001 since 2006, coordinating development of information security standards; she is currently editor for ISO/IEC 27014. She has also co-authored three books on information security. In 2018, she was named as one of the top 25 Women in Tech by UK publication PCR.
Debra has worked in technology, biotech and pharmaceuticals for the past 25 years, managing companies in the US, Middle East and Europe. She was CEO for Physeon, a MedTech company in Switzerland and relocated back to the UK in the summer of 2018 to take up the role of CEO for Vertual Ltd., the leading global supplier of virtual reality (VR) simulation training systems in radiation therapy. During her career she has held various C-level positions in SMEs and large multinationals and has a background in marketing, business development and innovation.
She has sat on a number of company Boards and currently sits on the Board of Cambridge Cognition, an AIM listed technology company. She has a degree in Pharmacy, an MBA from Warwick Business school and is a part qualified Management Accountant.
Her passion is growing businesses and mentoring the next generation of female leaders.
Jo founded Effini, a data science company, in 2017 with aim of making data accessible to everyone. Effini helps companies develop and deliver their data strategies, whilst building data skills across the board, from school children to practising data scientists.
Jo started her data journey with a PhD in Astrophysics and after a brief spell as a software engineer, moved into financial services for the next 15 years. She has covered a breadth of data roles from risk model development, to systems implementation, data governance and analytics leadership. She also sits on the board of The Datalab.
As a seasoned data scientist, she coordinates cross-functional efforts across the organisation to standardise and automate outputs of research projects. Regina helps TVSquared to deliver a scalable SaaS product that increases speed of delivery and actionable insight for clients.
Regina is client focused in her approach, working on both propriety internal and client-specific models. To effectively translate and communicate data insights, she also provides consultancy to ensure clients receive the greatest benefits from data science models.
Her background includes data-driven roles at Clear Returns, TMG International Inc, and P&G. Regina is an advocate for diversity within fields where data is central.
Searra has 10 years of experience working as a UI/UX designer in the video games and digital industry in Scotland. She has had the pleasure of working with several Scottish studios and some of the projects she has worked on have won Scottish Bafta awards. She launched Seawolf Graphics as a handle for her freelance design work, which aids startups with beautiful affordable business branding.
Searra holds a Bachelor of Arts Degree in Computer Arts and Masters in Professional Games Development both completed at the University of Abertay, Dundee.
She is a recent alumni of Special Edition, a leadership training program for top women in digital, and the Elevator Business Accelerator programme. Recently selected to be an ambassador for the organisation Women in Games Jobs, Searra is passionate about using this opportunity to mentor and support other women across the technology and games sectors.
Sarah fell in love with technology at an early age and turned that love into a career. She joined Microsoft as a Cloud Solution Architect in January 2018 and her focus there is helping organisations with their Datacenter Transformations. Within her role she gets to combine her 13+ years experience of managing on-premises environments and her passion for Azure.
Sarah is a STEM Ambassador and enjoys sharing her story to help inspire the next generation into a STEM career. She is also the founder of the Glasgow Azure User Group.
Ivona is a Principal Design Engineer working in the Design Services team at Cirrus Logic. She has 14 years of experience in the electronics industry, starting out as an analogue design engineer, progressing to chip lead and product ownership roles, with a blend of technical and strategic focus. In her current role, Ivona is responsible for identifying design automation needs, to enable development of high-quality audio products in the business. She manages associated software development projects to deliver required design automation to R&D teams worldwide. Ivona is passionate about knowledge sharing, quality, cross-cultural collaboration and teamwork, with the latter extending to her sporting interests: basketball and tennis.
I am a Computing Science teacher, I am extremely passionate about getting more girls into the sector and the founder of the charity dressCode. This is a non-profit that I created with the aim of closing the gender gap in Computing Science.
I was a panel speaker for Tackling the Technology Gender Gap Together 2017, finalist for Scottish Women in Technology secondary teacher of the year 2017, awarded Cyber Security teacher of the year 2017 and Champion of Champions. Keynote speaker at Edutech conference Glasgow 2018, talking about addressing the gender gap in the classroom. 2018 Scottish Women in Technology Secondary Teacher of the Year.
Samer is Continues delivery consultant at ECS Digital and has over 8 years of QA experience with a degree in Computer Science.
She has worked as an Automation Engineer for various different software solutions ranging from VoIP application, Medical software, University Portal and banking.
Samer has been incredibly fortunate with the companies and people she has worked for and with over the years, and is grateful for the many amazing work opportunities that has come her way, each have taught her invaluable lessons, working in project teams as well as in self-managed positions, and made her grow as a person.
She believes in continuous learning for both individuals and organisations. Variety in work, and constant learning is what makes her happy.
Alaine is a Senior Tester in the BBC Voice + AI Team. Starting her career as a Summer Student with Abbey National, over the past 15 years she has moved through a business facing Analyst role to System Tester within an IT Team to Senior Tester.
Learning just enough for the projects she had to work on, including adapting to changing software development methodologies and team structures. Understanding architectures from three tier to micro services & cloud.
Sophie Lanc is Chief Creative Technologies Officer of Cyborn. Sophie leads the HCI, design innovation and creative technology development of this high-growth business. Prior to pursuing her career in technology, she was Celtic and Scottish Karting Champion in 2008/2009 and National Festival Champion in 2010/2011. She was the first woman to win this competition against a field of men.
Over the past four and half years she has worked on the design and computing architecture of advanced cyber-security systems.
Sophie won global recognition for her work with the Decahex project, a seamless use of time-motion capture technology.
She was awarded the Festival of Creative Industries award, nominated for Young Innovator of the Year 2016 and was a finalist for the SWiT (Scottish Women in Tech) Rising Star award in 2017.
She also achieved the coveted BS8878 Standard for Usability for her work in HCI in cybersecurity and is currently developing innovations which marries usability, privacy and keeping people safe in the digital world.
She achieved a First-Class BSc (Hons) in Interactive Media Design, winning the University medal at Edinburgh Napier University. Sophie’s commitment to professional development has been continued with Cornell University, through her participation in the Women in Leadership and Women in Entrepreneurship programmes.
Jacqueline is an Associate Consultant at ECS, where she is currently one year into their Graduate Scheme. She graduated from the University of Strathclyde with a BSc in Computer Science with Honours, and has now started developing herself to become a Cloud consultant and digital guru.
Currently her goal is to become a her Solutions Architect Associate certification with AWS, where she has already completed the her Cloud Practitioner. Following this, Jacqueline is looking to advance her skills and knowledge within other areas, such as the wider field of DevOps and future technology.
She is excited to continue exploring the industry and wants to inspire others to follow by bringing them along on her tech journey.
Martina work as Data Science Lead at Mallzee, helping the company generate practical insights for clients and shape its data strategy, always with innovation in mind. She learns, researches and employs the newest Machine Learning techniques and is responsible for transforming raw data into valuable results. She have always been fascinated by data, its scientific use as well as its graphical power via visualisation. Martina branched into this career after studying Physics and working in academic research.
Martina moved to Scotland from Italy 4 years ago and is largely involved with the tech & data community around here. She runs the PyData meet-up group and serves as a Governance Board Member for The Datalab. Martina believes that everyone should be given the same opportunities to develop their talent and she is a strong advocate for continuous learning.
Pam currently leads an energetic team of SAP professionals, supporting and improving our Group SAP platform. Pam is an avid learner and technology enthusiast, having experience across multiple industries (Manufacturing, Digital Engineering, Telecommunications), different roles (Programme management, Global Operations Management, Business Analysis and more), and working with different countries. Diversity and inclusivity across various aspects is a personal passion, reaping the rewards of being challenged to think in different ways, and getting the team balance right for a better business outcome.
Sarah Stenhouse is the CEO and Founder of Edinburgh-based Start-up Oodls. Oodls is an online marketplace for finding and licensing real-time Instagram images and videos. Sarah has more than five years’ experience working in digital marketing and previously worked within Scotland’s most successful Advertising Agency.
Abina recently moved back to London after 20 years of living and working in different countries. She joined FT at the end of last year.
After earning her M.C.S. she worked as a backend engineer for many years, switched to frontend and these days she's truly full stack. She's also a tech lead for a project at FT.
When not in front of a computer screen she's either travelling, windsurfing or doing her best to grow a living room jungle.
Steven is an IT Professional with over 20 years of experience, working at companies including Sun Microsystems, Oracle, and most recently Sky. He is passionate about tackling complex data problems; driving process improvements; and inclusion and diversity. Steven recently built Sky’s new Robotic Centre of Excellence – “SPACE” – based in Sky’s Scottish head office. SPACE has so far achieved over £3 million in efficiency savings and is continuing to grow and deliver further savings. Steven won the 2019 “Best of Sky” group-level manager award for his outstanding contributions to Sky, from a pool of over 10,000 people who received nominations.
Urchana Moudgil is Co-Founder and COO at Upgrade Pack, the fast-growing tech scaleup that’s transforming how flight and hotel upgrades work, whilst providing innovative companies with a unique way to reward their best customers and employees.
A qualified accountant, Urchana has held senior Finance roles in some of the world’s leading communications and strategy consultancies – including Shine Group and Teneo (formerly Blue Rubicon) – most recently as Finance Director.
Alongside comprehensive financial management she has led on numerous complex business change projects during her career; from building and scaling teams to establishing international offices. Her rare skills combination of shrewd financial management, operational scaling, and eye for process and detail made her the perfect COO for Upgrade Pack.
Successfully raising more than £1.6m / $2m through angel investment and crowdfunding within the company’s first year of operation, she’s now leading its transition from startup to scaleup alongside her Co-Founder CEO, Craig Unsworth.
Urchana is also passionate about championing diversity and inclusion in Finance and Technology – both traditionally male-dominant environments – and was instrumental in establishing core values around this within Upgrade Pack, including a Board-level commitment to a 50/50 gender split across the whole team.
Lynda-Marie Taurasi is an award-winning, digital creative who specialises in communicating impact from research and innovation communities. With nearly 20 years experience in the digital space, she has a track record for creative, customised storytelling across several channels and platforms. As a journalist, she contributed to McClatchy newspapers, Free Speech Radio News, and MTV Radio Network. Past bylines also include Forbes, The Guardian, and she’s provided commentary for US national news network MSNBC. Her radio work has won an Edward R. Murrow award for “Best Use of Sound”. To date, her international career includes consulting in El Salvador, event production in Kenya and documentary work in Ghana, Guatemala, and Liberia.
Ruth never thought she’d end up working as a product manager, having graduated in Mathematics from the University of Edinburgh. A happy set of coincidences meant she discovered the role and very quickly fell in love. Working first in financial services and then at a tech company, she values getting more women into these sectors and is passionate about helping them to succeed.
Jess specialises in online reputation management and protection from online harms such as bullying, exploitation, data privacy and online influences. Her focus is on empowering professionals, adults and young people as critical, ethical, engaged and responsible digital citizens. Jess is a member of AACOSS (Association of Adult and Child Online Safety Specialists). She has been awarded the NSPCC Childhood Champion Award as Schools Volunteer for Scotland 2018. Jess’s career spans the public, private and voluntary sectors and she is a Board Member of Borders College Regional Board. Jess has a first-class degree in Linguistics & Artificial Intelligence and an MBA (distinction).
Carole is a developer, speaker, community event organiser and team leader from Glasgow. Working on the .Net stack, Carole is an Umbraco MVP and has shared her knowledge and experience both at home in Scotland and at conferences in Europe.
She is an advocate for technology communities in Scotland and is particularly interested in making technology careers accessible and inclusive to everyone. As organiser of Glasgow Ladies of Code and Glasgow Umbraco meetup, she understands the importance of community in tech, particularly for women.
When not coding, you will find her running, baking and spending time with her family.
Lyndsey Britton is Co-Founder of 50:50 Future providing companies with specialist training and consultancy support to help them achieve gender equality in their workplace. Lyndsey has been in the tech industry since 2011. She co-founded tech accelerator Ignite and since then co-founded the North East’s first digital coworking space Campus North in 2013 and then education initiative Tech for Life CIC in 2016. From her experience in the sector she is passionate about recruiting and retaining female talent and is determined to engage both men and women in the conversations around potential barriers to achieving a more diverse and inclusive culture.
Leah Hutcheon is the Founder & CEO of Appointedd, a cutting-edge, online booking and scheduling solution. Appointedd’s award-winning technology is trusted by enterprise across multiple industries to create omnichannel booking journeys that positively affects conversion, UX, operational efficiencies and revenue.
Headquartered in Edinburgh, United Kingdom, Appointedd empowers some of the worlds most trusted brands; from Marks & Spencer and Mamas & Papas, to one of the Big Four accounting firms, to transform service offerings into bookable experiences. Our technology enables people to book online, at any time, from any device, in any timezone.
Leah has been the Natwest UK Small Business Entrepreneur of the Year, an EY Entrepreneur of the Year finalist and is a Scottish EDGE Award winner. Leading a proud, employee-owned company, Team Appointedd use their wealth of knowledge, experience and expertise to build long-term, mutually beneficial partnerships that drive results.
For more information, please visit www.appointedd.com
Lynsey Harbottle is Co-Founder of 50:50 Future providing companies with specialist training and consultancy support to help them achieve gender equality in their workplace. Lynsey has been in the tech industry since 2015 when she joined Campus North, the North East’s first digital coworking space. Lynsey Co-Founded Tech for Life CIC in 2016 which was an education initiative that encouraged more diversity in STEM for our future talent pipeline. Lynsey is passionate about women and men accessing equal opportunities, to achieve equality she believes men must be involved in breaking down barriers, changing behaviours and company culture – equality is by and for everyone.
Tamsin started her career in PR and communications in the US, but quickly realised that she wanted to change her career path and location. Moving to Edinburgh to complete an MSc in Design and Digital Media, she discovered product management through roles in media and financial services before finding a home at FreeAgent in 2017.
A former Scientist turned Patent Attorney, Dr. Claudia M.Duffy has also become an entrepreneur by founding Innovare IP, a boutique practice of IP attorneys and IP consultants serving the entrepreneurial communities in Scotland and the South-East of England.
Claudia has lived, worked and studied in three European countries. Starting with a BSc in Physics and Chemistry, Claudia went on to pursue graduate research in Physics through MSc and PhD degrees in Munich and Cambridge respectively. Her graduate degrees were based on industrial sponsorships – MSc sponsored by Siemens and Infineon Technologies in Munich and PhD sponsored by Hitachi in Cambridge – which enabled her to work at the forefront of innovation.
Claudia is an European Patent and Design Attorney and, since entering the patent profession in 2008, she held both private practice attorney roles (in London, Cambridge and Edinburgh) and in-house attorney roles (for two Cambridge-university spin-outs). Claudia is acting as IP Consultant for various legal practices and as pseudo in-house attorney for young companies. She is also the IP Protection & Commercialisation Expert for Dunedin Solutions.
Whilst in Cambridge, Claudia has developed a strong interest in entrepreneurship and in 2015 she co-founded the Strategic IP Forum in collaboration with the Centre for Technology Management at the University of Cambridge. Since relocating to Edinburgh in 2016, Claudia has been the Scottish lead of CAMentrepreneurs, a global support network fostering and encouraging entrepreneurship in Scotland and aiming to create strong links between Scotland and the South-East of England. Claudia has also spent one year working in collaboration with the University of Edinburgh on increasing the industry engagement, bridging the gap between medical and engineering sciences and commercialising university-generated IP from the Engineering Sciences. Since 2018, she has also started to act as Advisory Board member for young Scottish companies.
Sevnur is one of the first community organizers of Women Techmakers in Turkey after she met and joined Google Developer Groups Istanbul in 2014. Her major is in management but she works for tech projects for last 8 years where she met amazing women in tech and got support from the community networks. She believes in giving back to the community and actively participates many events as a speaker and is one of the volunteer mentors of Coder Dojo.
She is a self learner techie, currently working as marketing technologies consultant to help large entreprize companies to adopt new technologies. She joined Oracle as Customer Success Manager two years ago after working as a business developer in advertising technologies projects at different companies.
She graduated from Bosphorus University in Turkey and attended summer entrepreneurship certificate program in California.
Sybil is an R&D Product Designer at Redgate Software where she helps teams create and validate new product innovation.
Over the last 13 years she has been a designer in many forms and has lead design teams along the way. But ultimately she loves understanding people, how to unleash creative thinking, and making the unclear clear.
She helps to run the UX Lean Coffee meetups in Cambridge to talk all things UX in an inclusive environment.
Lauren is a Product Designer at Wood Mackenzie. Since graduating from Digital Interaction Design at the University of Dundee, she has gone on to hold Product Design roles in Finance, Energy and Healthcare, helping organisations deliver products and services that enhance the user experience for their clients and colleagues.
At Wood Mackenzie, Lauren is working on an explorative data tool that provides insights for the global energy market using the latest mapping and analytical technologies. She's passionate about research and is helping lead the initiative to define what Research Ops means within Wood Mackenzie, and how they can standardise the research process and make it more accessible for teams across the organisation.
Gail Logan CPCC is a Leadership Coach, Trainer and Speaker who helps women in tech lead with confidence. She has over twenty year’s experience leading front line Customer Support teams, most recently as head of Customer Care in EMEA for Adobe, in addition to Fujitsu and GE. She set up her own business, Kore Transformation, in 2016 and offers 1:1 coaching and group programmes. She also runs workshops and training for organisations based around her IGNITE programme where she helps leaders turn self-doubt into self-belief by unleashing their talent and potential. She currently works across the UK and internationally. She is a Certified Professional Co-Active Coach having completed and passed the rigorous training and certification programme run by The Coach Training Institute. She is based in Edinburgh and lives with her husband in the beautiful village of Gullane in East Lothian. In her spare time Gail loves to play golf and spend time with her family. Connect with Gail in her free online community, The Kore Transformation Tribe at https://www.facebook.com/groups/koretransformationtribe/.
Nizza is a web technologist specialising in Microsoft stack and has been in the industry for more than 15 years, spanning over three countries: New Zealand, England and now Scotland. She has led global teams of software engineers, testers and analysts while aligning the strategic direction of the organisation's products and delivering innovative solutions.
Outside work, she mentors STEMs and Female Founders and volunteers at various WomenInTech initiatives in London and Glasgow. In her spare time, she enjoys travelling, gardening, and spending time with her Pomeranian named Prince.
Katie is a woman in high tech with experience working across teams at companies such as Accenture, IBM, and Adobe. While corporate by day, Katie’s true passion lies in motivating women of all ages, especially in tech to show up as their authentic selves in all settings. She’s a walking personal development journey herself. Through her story of physical and emotional transformation, she brings her feminine fire and energy to take vulnerable action, live fearlessly, and see limitless potential for both herself and those she inspires.
Federica has over 12 years in digital optimisation, gaining international experience in Italy, Switzerland, the US and UK for prominent companies such as Nestlé Nespresso and Expedia. Her specialisms include implementing and interpreting analytics to drive user experience and conversion improvements. Currently leading the digital optimisation team at digital marketing agency QueryClick, Federica supports clients with tagging implementation and data-driven recommendations, aimed to design and execute ad-hoc CRO (Conversion Rate Optimisation) strategies, with services such as competitive reviews, heat-mapping, session recording, polls and user testing.
Federica is also very passionate and invested in promoting wellbeing at the workplace through workshops, programmes and coaching that address stress, mental wellness and healthy nutrition.
She holds a BA in Business Management, a MSc in Psychology of Mental Health, and a Diploma in Nutrition and Lifestyle Coaching. She is member of the BPS (British Psychological Society) and the UK Health Coaches Association.
Jennifer Adams has over 15 years’ commercial experience in the software and IT services market. During this time, she has overcome the challenges involved in acquisitions and integrations and successfully built businesses to enable scale and increase value.
In her role as Marketing Director at Amor Group, she was instrumental in the development of the business and subsequent sale to Lockheed Martin in 2013. Since then Jennifer has worked with a number of high growth software and IT services companies.
A key role was as CMO of FLYdocs, an independent international SaaS business delivering products and services to the aviation industry, following significant PE investment where she packaged the businesses to align with their vision and implemented the required commercial infrastructure for scale. FLYdocs was successfully sold to Lufthansa Technick AG in June 2016.
In January 2017 Jennifer joined the newly established digital technology services company, Incremental Group. As Corporate Development Director she is accountable for powering all strategic initiatives that drive growth.
I have been in the IT Industry for over 8 years now and last year underwent a career change into Software Development through CodeClan. Up until recently I worked as an .Net associate engineer for Arnold Clark, and I have recently started working as a Junior Engineer for the BBC.
Outside of work I like to volunteer my time teaching people how to code through Codebar and Code Your Future. I enjoy teaching others about development as I believe that is achievable for everyone to build something, you just need to be determined and put the effort in.
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